Case Study
House No. 3028
The Nu Generation
House No. 3028 approached Pointe. Agency with the idea of having a pop-up event to launch their latest collection of 5 inch nude pumps.
Execution
We created a fully immersive experience which spoke to the 5 senses & aligned perfectly with the 5 shades available in this beautiful brown girl nude. As you approached the space you were allured with the warm honey scent in the air along with smooth r&b vibes spun by DJ Shellheart. The night kicked-off with sweet treats inspired by the shades of 'The Nu Generation' pump, featured women-led vendors of the African diaspora and a live shoe viewing with models representing each shade.
